All things Salesforce Einstein
What is Salesforce Einstein ?
Salesforce Einstein is Artificial Intelligence (AI) for CRM - personalized recommendations, intelligent search results and automated assistants, embedded in the Salesforce applications that users already use, bringing AI to everyone.
History:
Originally developed by BeyondCore, later became part of Analytics Cloud after salesforce acquisition.
Provides answers to key business questions:
what happened ? why did it happen ? what will happen ?
what are some effective options for dealing with the situation ?
Data to Einstein Discovery: Data has to be physically imported into ED.
What ED can do ?
Quickly analyze huge amounts of data to explain causes, suggest fixes and predicts what happens if we don’t change anything.
Einstein Discovery Story:
Story:
Executive summary created by ED:
Some Einstein Discovery Features:
Activity Capture: Connects emails and calendar to Saleforce, tracks sales related activities and generate insights.
Lead Scoring: Prioritizing highest value leads, identifying the top factors that determine predictive lead scores.
Opportunity Insights:Surface key opportunity insights including customer sentiment, competitor involvement, and overall prospect engagement.
Sentiment Insights: Automatically analyze the tone and sentiment of conversations in over 10 languages.
to be continued…..
